Marc Benioff just announced that Dreamforce 2024 will remain in San Francisco. Until this moment, there was a time in which he considered moving the conference to another city.
Now that Dreamforce is secure for at least one more year, here are 3 tips on how to get the most out of your time at this conference. These recommendations can be used at any Salesforce conference.
1. Build your pipeline
Weeks before the conference date, reach out to your existing and potential clients. Ask them whether they are going and arrange a meeting if they are.
You’ll have additional success if you ask them what topics are top of mind so you can prepare to address them. It’s a great opportunity to close deals with a handshake.
2. Speak
Hosting a breakout session at a Salesforce conference opens many doors. Not only are you able to share your expertise with attendees, they are able to ask follow-up questions afterwards.
You’re also much more likely to be selected to speak at future conferences when you already have 1 or 2 speeches under your belt.
3. Network with colleagues
Conferences aren’t just for connecting with clients. Networking with fellow Salesforce peers is awesome. It’s a time in which you can cross-share your knowledge and your frustrations. You can promote your services, become partners with fellow agencies, or decide to co-host a webinar.
The takeaway
Attending one or more conferences per year can have a huge impact in your sales pipeline. It’s also a great reminder of the cool Salesforce community you are a part of.
Final tip: bring business cards.