Once you’ve identified your ideal client and their expensive problem, the next step is to market to them.
The main theme is to use their words. This means if your clients are
- doctors, talk about how you can help them and their patients.
- lawyers, talk about how you can help them and their clients.
- nonprofits, talk about how you can help them and their donors.
Patients, clients, and donors are all people, but using the correct word signals to your clients that you speak their language. It signals that you are part of their tribe.
This wording allows you to properly tailor your website, LinkedIn profile and posts, social media, and all other content you produce.
You also know at least one of their main problems, so include this in your messaging.
In short, if you can get your client to visit your website and say, “this person understands me and my problems” within a few seconds, you have correctly baited your hook.
The takeaway
Show your clients that you are one of them by using their words.