Remote working became significantly more popular over the last several years. As a result, the hospitality industry took notice and started to adapt. They are attempting to attract people who travel for both business and pleasure. This mix, labelled “bleisure”, is a fast-growing buzzword.
Here are three ways the hospitality industry is adapting to this new type of traveler.
1. They will be more flexible
A recent Google survey revealed that 85% of travelers considered flexibility with bookings and cancellations a very important factor. This includes both flights and accommodations. Airlines aren’t usually quick to adapt, but accommodations that offer last minute cancellations, such as Airbnb, are gaining popularity.
Hopefully it won’t be long before airlines notice this trend and make it easier to change dates and/or destinations without severe penalties. *Fingers crossed*
2. They will be more social
One downside of being a digital nomad is a lack of social connection. To mitigate this feeling, social spaces are gaining popularity. Places like Wework which offer high speed internet, comfortable chairs and desks, and a social factor cater to digital nomads. It definitely beats working alone in your hotel room.
Coworking spaces are fostering a community, and most offer monthly subscriptions to their locations worldwide.
3. They will be more cross-industry
Hostels and hotels are changing their floor plans to draw remote workers. They already have many amenities, so adding a working space isn’t such a big lift. Rather than stay in a regular and boring hotel, people are seeking hotels with a business center and high-speed wifi.
The takeaway
The more the hospitality industry changes, the more digital nomads it will create. And instead of visiting a city for a quick meeting, you’ll be easily able to spend another week or month there. A “bleisure” way of thinking sounds great to me!