Goals of a discovery phase

Unsurprisingly, a Salesforce discovery phase is about discovering. But what exactly are you discoverying?

The main objective is clarity. You and your client need to understand how things will look like once the implementation phase is complete. Some of the details will be determined during the build, but at least the main decision points should be clear.… Read the rest

Successfully starting a project

As a Salesforce consultant, you usually start working during the design or implementation phase. This means the commercial agreements have been made and sales properly handed off all their detailed documents to you (don’t laugh, this actually happens sometimes).

Your first meeting with the client is hopefully a kick-off meeting.… Read the rest

The two types of knowledge

There’s an well-known anecdote that goes like this:

Albert Einstein was often called to give public lectures on his Theory of Relativity. His chauffeur heard his lectures so many times that he claimed to know it by heart.

At the time, not too many people knew what Einstein looked like.… Read the rest

Ask the best questions, not give the best answers

It starts when a client is explaining their problem. As a Salesforce consultant, it’s easy to want to jump in as early as possible with your solution. However that’s not usually the best approach.

Instead, actively listen to the client’s concerns in full, without designing a solution in your mind.… Read the rest

You have two minds

Deep thinking is about reaching your best thinking performance. But it’s not a race. One way to achieve deep thinking is to actually slow yourself down.

You’ll notice that some of your best thinking sometimes happens when you’re very focused on a problem.… Read the rest

Achieving deep work

As a Salesforce consultant, it’s easy to get distracted while working. It could be a text message, an email alert, a meeting reminder, a colleague tapping your shoulder, or a myriad of other annoyances.

All these interruptions prevent you from being able to achieve deep work.… Read the rest

The one person that stands in everyone’s way

A fellow reader recently shared a story and asked for help. Here’s a summary of the situation:

Imagine you’re an in-house consultant. You were hired to onboard the sales team to Salesforce, but the stakeholder who hired you isn’t dedicating time to define requirements or approve the project launch.… Read the rest

Taking advantags of client visits

As a Salesforce consultant, you probably don’t spend much time in in-person meetings with clients. This applies to independent consultants and those working with agencies.

Apps like Zoom have become so prolific, that it’s unnecessary to meet your client face-to-face. And yet, when we do, it’s magical.… Read the rest

When to stop pushing your opinion

As a Salesforce consultant working with a delivery team, you’re bound to have different opinions.

The solution architect will try to push their opinion because they understand the end goal.
The technical architect will say that’s not technically possible and offer alternatives.… Read the rest

Do you use “filler words”?

Filler words are when you add words such as, “umm”, “err”, “humm”, “like”, “you know” in the middle of sentences. Most people often don’t realize how often they use them until they hear a recording of themselves.

In a casual conversation, these words are normal and accepted.… Read the rest

Are you concerned about AI?

AI has become a daily part of our lives. It’s hard not to hear about it everyday. From next generation text responses to new video capabilities.

People also keep talking about the jobs it’ll take from us. When we initially thought about advances in technology, we imagined the blue-collared jobs would fall first.… Read the rest

How to handle errors during a client demo

There are two kinds of Salesforce consultants: those who hosted a client demo and an error popped, and those who will host a client demo and an error will pop.

Here are some considerations to help you manage errors in this situation.… Read the rest

Assuming the sale

Another sales tactic that works really well as an independent Salesforce consultant is to assume the sale.

What this means is, talk to your prospective client as though you’ve already won the deal. This allows you to change the frame of the conversation to one in which you are already working with the client.… Read the rest

Can the project be done by this date?

This is a common question asked by clients, at the start of the implementation phase of a Salesforce project. They typically want to know when everything will be done. And this is a question you need to learn how to avoid answering directly.… Read the rest

How to politely refuse client work

As a “good enough” Salesforce consultant, you’re going to be in demand. It’s natural you will receive offers from many potential clients. And it’s also natural you won’t want to work with all of them.

Politely saying “no” to a client takes practice.… Read the rest

Does your client pass the dinner date test?

Many issues with your Salesforce project can be avoided by applying a simple test, before commiting to the project.

This test is performed during the sales call, while your potential client is introducing themselves and the project. About halfway through the conversation, ask yourself, “Can I see myself having a meal with this person, in a non-business setting?”… Read the rest

Be comfortable not knowing everything

As Salesforce consultants, we are expected to know pretty much everything about Salesforce. But is that actually possible?

The ecosystem grows bigger everyday. The product names keep on changing. The bugs keep appearing. The updates keep coming. And our work doesn’t stop.… Read the rest

How to communicate project start delays

When working on multiple Salesforce projects, It’s common for one project to start shortly after another project begins. Sometimes there’s even some overlap.

Recently, I had one project that required more attention than expected, and I wasn’t able to start the 2nd project at the expected date.… Read the rest

Building your cheerleaders

In addition to building your tribe, another powerful way to help your career is to build your cheerleaders.

Cheerleaders are people that you don’t meet regularly, and who are a bit further out of your immediate network.

However, they are champions to your cause.… Read the rest

What if… ?

Positively challenging your Salesforce clients is fun.

Getting them to open their minds to the possibilities and seeing a grin slowly spread across their faces is priceless.

Of course, in the early stages of the sales cycle, it’s not always easy to build excitement.… Read the rest

Building your tribe

One business decision that can really help you grow your career as a Salesfore consultant is deciding to be part of a tribe.

A tribe doesn’t mean contributing to the Trailblazer community, or one of the many Salesforce-oriented Slack workspaces. Those are great, and you should be participating in those forums, but that’s not what a tribe is.… Read the rest

The non-marketing way to do marketing

While networking at Nonprofit Dreamin this week, someone asked me why am I so good at marketing myself? Being a soloist cannot be easy, he added. After all, I

  • Help implemented projects with nonprofits and partners serving nonprofits
  • Built a Salesforce app that allows Canada nonprofits to generate tax receipts
  • Host a weekly podcast about superheroes in the nonprofit space
  • Write emails 5 days a week to help Salesforce consultants

My response was laughter.… Read the rest

You’re the expert

Every once in a while, I rewatch an YouTube video from 2014 called The Expert (Short Comedy Sketch).

It’s titled a comedy but it’s actually scary how real it feels.

The actors are:

  • Two people representing the client, who don’t really know what they want but act like they do and behave like the team should understand their needs
  • A senior executive, who glosses over the details while reassuring the client the request is feasible
  • A project manager, who expects the expert to deliver but then challenges him whenever he says something is not possible
  • An expert, the seemingly only person in the room who understands what’s really going on

Sadly, being a Salesforce consultant can often make you feel like the expert in this sketch.… Read the rest

Let your ego go

As a Salesforce consultant, sometimes your client can irritate you.

Perhaps they do it unconsciously or inadvertently, and they may do it to try and exert their dominance on you. It actually doesn’t really matter why they do these things. You cannot control them, you cannot change their behavior, and you should not retaliate.… Read the rest

Purposefully setting low expectations

Another approach to setting expectations with a Salesforce client is to set the bar low and then deliver more than promised.

Thus, instead of telling them how great the results are going to be, you almost do the opposite.

For example, you could say, “All these extra features sound great, but I doubt we’ll have time to do them for the MVP”.… Read the rest

Anticipation changes the experience

Did you know they’ve done studies about anticipation?

One of these studies linked anticipation to experience. They found the positive or negative anticipation or expectation of something has a direct relationship with the actual experience of this something.

For example, when you open a pop or soda, it makes that wonderful fizzing noise.… Read the rest

Wanna bet?

I recently listened to a wonderful podcast with Annie Duke.

Annie is a former poker player and author of some books related to decision science and decision education. As you know, decision making is an important part of being a Salesforce consultant.… Read the rest

Don’t expect clients to speak Salesforce

Your Salesforce clients know their business. This is what they do every day and where their expertise lies. That’s their job.

They shouldn’t be expected to know Salesforce. This is what you do every day. That’s your job.

So in order to understand their needs, it’s your responsibility to speak to them in their language.… Read the rest

“Yes, and …” with colleagues

Yesterday’s email about “Yes, and”… with clients and the example with a client with a dumb idea seems to have ruffled a few features. So let’s talk about another use case, one in which you’re working with fellow team members.

Let’s say you’re doing a Salesforce discovery session with a handful of colleagues and the client.… Read the rest