Building your cheerleaders

In addition to building your tribe, another powerful way to help your career is to build your cheerleaders.

Cheerleaders are people that you don’t meet regularly, and who are a bit further out of your immediate network.

However, they are champions to your cause.… Read the rest

What if… ?

Positively challenging your Salesforce clients is fun.

Getting them to open their minds to the possibilities and seeing a grin slowly spread across their faces is priceless.

Of course, in the early stages of the sales cycle, it’s not always easy to build excitement.… Read the rest

Building your tribe

One business decision that can really help you grow your career as a Salesfore consultant is deciding to be part of a tribe.

A tribe doesn’t mean contributing to the Trailblazer community, or one of the many Salesforce-oriented Slack workspaces. Those are great, and you should be participating in those forums, but that’s not what a tribe is.… Read the rest

The non-marketing way to do marketing

While networking at Nonprofit Dreamin this week, someone asked me why am I so good at marketing myself? Being a soloist cannot be easy, he added. After all, I

  • Help implemented projects with nonprofits and partners serving nonprofits
  • Built a Salesforce app that allows Canada nonprofits to generate tax receipts
  • Host a weekly podcast about superheroes in the nonprofit space
  • Write emails 5 days a week to help Salesforce consultants

My response was laughter.… Read the rest

You’re the expert

Every once in a while, I rewatch an YouTube video from 2014 called The Expert (Short Comedy Sketch).

It’s titled a comedy but it’s actually scary how real it feels.

The actors are:

  • Two people representing the client, who don’t really know what they want but act like they do and behave like the team should understand their needs
  • A senior executive, who glosses over the details while reassuring the client the request is feasible
  • A project manager, who expects the expert to deliver but then challenges him whenever he says something is not possible
  • An expert, the seemingly only person in the room who understands what’s really going on

Sadly, being a Salesforce consultant can often make you feel like the expert in this sketch.… Read the rest

Let your ego go

As a Salesforce consultant, sometimes your client can irritate you.

Perhaps they do it unconsciously or inadvertently, and they may do it to try and exert their dominance on you. It actually doesn’t really matter why they do these things. You cannot control them, you cannot change their behavior, and you should not retaliate.… Read the rest

Purposefully setting low expectations

Another approach to setting expectations with a Salesforce client is to set the bar low and then deliver more than promised.

Thus, instead of telling them how great the results are going to be, you almost do the opposite.

For example, you could say, “All these extra features sound great, but I doubt we’ll have time to do them for the MVP”.… Read the rest

Anticipation changes the experience

Did you know they’ve done studies about anticipation?

One of these studies linked anticipation to experience. They found the positive or negative anticipation or expectation of something has a direct relationship with the actual experience of this something.

For example, when you open a pop or soda, it makes that wonderful fizzing noise.… Read the rest

Wanna bet?

I recently listened to a wonderful podcast with Annie Duke.

Annie is a former poker player and author of some books related to decision science and decision education. As you know, decision making is an important part of being a Salesforce consultant.… Read the rest

Don’t expect clients to speak Salesforce

Your Salesforce clients know their business. This is what they do every day and where their expertise lies. That’s their job.

They shouldn’t be expected to know Salesforce. This is what you do every day. That’s your job.

So in order to understand their needs, it’s your responsibility to speak to them in their language.… Read the rest

“Yes, and …” with colleagues

Yesterday’s email about “Yes, and”… with clients and the example with a client with a dumb idea seems to have ruffled a few features. So let’s talk about another use case, one in which you’re working with fellow team members.

Let’s say you’re doing a Salesforce discovery session with a handful of colleagues and the client.… Read the rest

“Yes, and …” with clients

In a Salesforce discovery session with a client, someone is bound to share some stupid ideas.

It’s not that the person is dumb, it’s usually the idea they are communicating just doesn’t fit in the current context.

Rather than point out how weird that idea is, here’s a tip from improvisational comedy: Say, “Yes, and …” and then redirect the conversation to something else.… Read the rest

We are only capable of so many decisions per day

Despite wanting to believe that you and I are superhuman, our brains have the same limits as everyone else. And knowing some of these limits can help us be better communicators during Salesforce projects.

The limit for today is: the number of daily decisions we are capable of making before “decision fatigue” kicks in.… Read the rest

How many no’s does it take to get a yes?

Another negotiation tactic that involves the word “no” comes from the Black Swan Group.

According to their website, “When someone says yes, they’re committing to something, and people are hesitant to make such commitments. On the other hand, when they can say no, they feel protected.”… Read the rest

Building trust by first giving something

Many years ago, I didn’t have the ability to hire professional movers. Instead, like most university students, I would rent a truck, like U-Haul van, pack everything myself, and then ask some friends to help me load and unload.

It was a cheap but effective option when friends were willing and available.… Read the rest

Navigating delays in a Salesforce project

Here’s a realistic hypothetical situation for you, the Salesforce consultant.

The build phase of the MVP is complete. Internal testing, user acceptance testing (UAT), and training is done. The client is overall happy with the results and is excited to using it.… Read the rest

Explaining how Salesforce works to a techie

Being a Salesforce consultant means being able to adapt your language based on your audience. We often need to explain what Salesforce is to a non-technical person, but not so often to a techie. So, how would you explain what Salesforce is and how it works to a techie?… Read the rest

How to make better decisions

As a Salesforce consultant, you constantly need to make decisions.

Some are easy, such as whether you should rename standard objects (the answer is “no”). Some are more challenging, such as what will be the long-term impacts of adding a custom field to this object (the answer is “it depends”).… Read the rest

Swearing can build trust with your client

There are many ways to build trust with a new client. Here is one of the more unusual ones: swearing.

According to a 2017 study, “We found a consistent positive relationship between profanity and honesty; profanity was associated with less lying and deception at the individual level and with higher integrity at the society level.”… Read the rest

Owning your mistakes

We’re all human. And humans make mistakes. Which means you make mistakes.

Talking about mistakes is even a popular Salesforce interview question. It’s usually phrased as, “tell me about a mistake you made and how you learned from it”.

Taking the time to understand and analyze your mistakes is an important step to learn from them.… Read the rest

Saying “no” is an option

Clients will usually ask for more. And a perfectly acceptable response is, “no”. This may seem obvious to some, but it’s worth underlining.

It doesn’t really matter how much you are already proposing to deliver. The scope of your Salesforce project could be small or large.… Read the rest

An easy way to build trust fast

As a Salesforce consultant, trust needs to be part of your DNA. If your client cannot trust you, you’re effectively useless.

So, how can you build trust?

There are several ways, and here’s a REALLY easy one: do what you say you’ll do.… Read the rest

How to deliver bad news using the open-faced sandwich model

As a Salesforce consultant, you sometimes need to deliver not-so-positive news. The recipient of this news can be a fellow colleague or a client, and the topic can be related to their performance or the project, or anything in-between.

The most popular method to deliver bad news is to use the sandwich model.… Read the rest

I’m king of the hill, baby!

Recently, a colleague of mine was sharing a story about a Salesforce Field Service (SFS) project he’s currently working on.

As anyone who has worked with SFS knows, these projects can be tricky. It always feels like the client needs to follow a strict structure and process to benefit from it.… Read the rest

Have you given up on this project?

The subject of this email is an extremely powerful negotiation tactic.

To give it more context, imagine a scenario in which you are communicating with a potential client. They are a warm lead and you believe your services would be an excellent fit for their needs.… Read the rest