What is a Salesforce Center of Excellence?

Let’s start with a definition of what a Center of Excellent (CoE) is.

According to Wikipedia, it “is a team, a shared facility or an entity that provides leadership, best practices, research, support or training for a focus area”.

In our world, this can be translated into providing the “best of breed” across multiple facets of the Salesforce ecosystem.… Read the rest

Two great options for Salesforce pages and layouts

Through the many projects implemented over time, I’ve designed two main options for Salesforce object pages and layouts. Clients seem to prefer one or the other, depending on their requirements and areas of focus. Here they are, in case they are useful to you.… Read the rest

A frustration with Salesforce pages and why you should fix them

One thing that amazes me about Salesforce (and not in a good way) is that out-of-the-box, nearly each standard object has a different layout on their lightning page. This also applies to some packages built by Salesforce.

For example, the account and contact objects have pretty consistent pages.… Read the rest

When is Salesforce not the right CRM?

Not so long ago, I started to feel overwhelmed. I was trying to properly organize my contacts and sales opportunities. They were  related to my project implementations, the Salesforce app for nonprofits, and notes about my coaching students.

Until then, I was using a combination of Google Contacts (contacts), Evernote (notes) and TickTick (todo list).… Read the rest

Another reason why you should specialize

When you decide to specialize in a specific industry or Salesforce Cloud, you encourage yourself to learn your domain better.

The more you learn about your domain, the better you become. It’s a positive feedback loop that guides you towards mastery.… Read the rest

Why be a Salesforce specialist instead of a generalist?

The last two emails talked about being a Salesforce specialist, instead of a generalist. Now, why should you bother specializing in the first place? Isn’t it better to serve a larger client base?

Actually, not necessarily.

There are a few advantages to being a specialist.… Read the rest

What does Salesforce specialization mean?

In a general sense, what does specialization mean to you?

You may think of a marketing consultant who works with investment companies or a marketing firm that specializes in small businesses.

Or you may think of a specialized doctor – someone who treats a specific illness or condition.… Read the rest

Don’t be a Salesforce generalist

In the Salesforce ecosystem, there’s a lot you can do.

You can provide your services to any organization that uses Salesforce, regardless of the industry. You can also learn and know any of the many clouds: Sales, Service, Health, Nonprofit, CPQ, Field Service, Financial, etc.… Read the rest

Salesforce World Tour NYC 2023: A closer look into the Nonprofit Cloud

Since the nonprofit industry is my specialization, I wanted to dive a little deeper into what’s happening with the new Nonprofit Cloud product (NPC).

Here’s what’s available today:

  • All Sales & Service Cloud features
  • Program Management: Nearly identical to Program Management Module (PMM)
  • Case Management: Nearly identical to Nonprofit Case Management (NCCM)
  • Accounting Subledger: This is the growth edition, which is the higher priced SKU previously not a financial viable option for nonprofits
  • Common components: Including form builder, decision & matching engine, rollup engine, milestone planner, visual timelines and visual relationships

These are all included in a single SKU.… Read the rest

Here’s the scoop from Salesforce World Tour NYC 2023

Last week Thursday was the Salesforce World Tour in NYC. About 15,000 people attended, along with 300+ partners, and 226+ sessions available. Yes, it was quite overwhelming!

That being said, here are the major points I gleaned from the event:

  1. Salesforce is bigger than ever.
Read the rest

Where to find the answers to your Salesforce questions

Salesforce is awesome. It offers so much power and so much potential. But it’s not perfect. Far from it, actually.

Knowing the quirks in the system can really amplify your skill as a Salesforce consultant. The question shouldn’t be, “why doesn’t Salesforce do what we want?”,… Read the rest

Which Salesforce cloud first?

Yesterday, we spoke about delivering a Salesforce multi-cloud project using Sales Cloud, Service Cloud, and CPQ. And we spoke about going deep in a single cloud before shifting focus to another cloud.

Today, let’s talk about the order of things. In an evergreen situation, which cloud should be first?… Read the rest

Are you going to the Salesforce World Tour in NYC?

After attending the DreamOle Salesforce conference in Sevilla, Spain, I’ve discovered a new addiction.

Previous to that event, I’ve only attended Dreamforce in San Francisco, US. But that was back in 2015. It was awesome on so many levels, even if it kinda felt like some people were “drinking from the Kool-Aid”.… Read the rest

The common resistances to value-based pricing

Based on the previous emails, you can see that value-based pricing (VBP) is quite different from regular time & material (T&M) projects.

Many of you will probably be shocked by the concept. Your initial reaction might be to not believe it’s actually feasible.… Read the rest

When to invoice during fixed prices Salesforce projects

Fellow reader Christopher asked, regarding fixed-priced projects, how does the payment structure work?

The short answer is, get paid 100% up-front.

The “usual” approach for invoicing Salesforce projects is:

  1. Build part or all of the project
  2. Invoice the client
  3. Cross your fingers that you get paid within 30 days

Charging late fees, sending reminder emails, and politely but firmly chasing the client are all part of this approach.… Read the rest

How to find the project’s value in value-based projects

The most important thing to know about value-based projects is the value of a project is determined by a combination of math and art. The math can sometimes be straightforward, but sometimes it may require additional creative help.

For example, let’s say the project is to merge Salesforce orgs.… Read the rest

How to do fixed pricing as a Salesforce consultant (5 of 5)

Method #5: Value-based projects

The following process must be quite familiar to you:

  1. A client asks for your help
  2. You give an estimate for a discovery phase, for an amount that’s based on your past experience
  3. Once discovery is completed, you know most details of what you need to do and how you plan to do it
  4. You submit a proposal with an estimate, based on time & materials (T&M) to implement everything above
  5. Midway through the project, you determine your estimates were too low, so you submit a change order, then another, then another
  6. The client gets frustrated with the constant extra charges, but because of the sunk cost, they begrudgingly proceed
  7. At one point, you stop charging the client and “eat” hours out of guilt, and both parties are frustrated

Now instead of all that, what if we flipped it around and use value-based pricing (VBP).… Read the rest

How to do fixed pricing as a Salesforce consultant (4 of 5)

Method #4: Retainer

Once you become well known in a specific vertical or horizontal domain in Salesforce, you can offer a retainer service.

When I say “vertical”, I’m talking about an industry, such as nonprofit, financial, or healthcare. For “horizontal”, it could mean a cloud specialization, like CPQ or Field Service.… Read the rest

How to do fixed pricing as a Salesforce consultant (3 of 5)

Method #3: Managed service

A managed service is a monthly subscription-type of service. In return, you offer and fulfill a list of clearly set functions or objectives.

The main difference between this method and a productized service is that you customize the price based on the client’s requirements.… Read the rest

How to do fixed pricing as a Salesforce consultant (2 of 5)

Method #2: Productized service

A productized service is a hybrid of a product and a service. You sell it like a product, with a fixed price. And you fulfill it as a service, with a very clear scope.

The boundaries of the scope are important here, as you don’t want scope creep.… Read the rest

How to do fixed pricing as a Salesforce consultant (1 of 5)

There are five main ways Salesforce consultants can move away from hourly billing. Depending on whether you are a full-time employee or a freelancer, not every way will be easily available to you. The goal here is to show you the ways and then for you to determine which one or ones are best  suited for your situation.… Read the rest

Beyond the clock: the true value of expertise in Salesforce work

Just before we get into details about having fixed-prices for Salesforce work, consider the following story. This is probably not a factual story, but an allegory with an important moral.

Henry Ford of the Ford motor company had a huge machine that automated an important part of the car manufacturing process.… Read the rest

How to move from hourly billing to fixed prices

There’s a growing trend in the Salesforce ecosystem to shift away from hourly billing. It’s a trend that is more commonly found on other platforms and industries, so it’s about damn time it came to Salesforce.

When you’re starting your Salesforce career, it’s normal to only hear about hourly rates.… Read the rest

Should you always follow Salesforce best practices?

Best practices exist because they are generally approved and recommended. In the Salesforce ecosystem, this usually means Salesforce introduced the best practice and the community agreed. Sometimes it’s the other way around; it’s community initiated and Salesforce rubber stamps it.

Does that mean you should always follow best practices?… Read the rest

How to use Spaced Repetition to retain information longer

There’s a method called “Spaced Repetition” that helps you remember things better and for longer. Basically, you shouldn’t cram all your studying into a single session. Instead, you’ll have better results if you space out your studying over multiple days while repeating key pieces of information each time.… Read the rest

Moving data from one Salesforce instance to another

One common scenario you need to solve as a Salesforce consultant is populating data in a new pre-production sandbox. After all, there’s not much use in developing something without testing it with some data.

You can always use a full copy sandbox each time, but prices for those are comically high.… Read the rest