The common resistances to value-based pricing

Based on the previous emails, you can see that value-based pricing (VBP) is quite different from regular time & material (T&M) projects.

Many of you will probably be shocked by the concept. Your initial reaction might be to not believe it’s actually feasible.… Read the rest

When to invoice during fixed prices Salesforce projects

Fellow reader Christopher asked, regarding fixed-priced projects, how does the payment structure work?

The short answer is, get paid 100% up-front.

The “usual” approach for invoicing Salesforce projects is:

  1. Build part or all of the project
  2. Invoice the client
  3. Cross your fingers that you get paid within 30 days

Charging late fees, sending reminder emails, and politely but firmly chasing the client are all part of this approach.… Read the rest

How to find the project’s value in value-based projects

The most important thing to know about value-based projects is the value of a project is determined by a combination of math and art. The math can sometimes be straightforward, but sometimes it may require additional creative help.

For example, let’s say the project is to merge Salesforce orgs.… Read the rest

How to do fixed pricing as a Salesforce consultant (5 of 5)

Method #5: Value-based projects

The following process must be quite familiar to you:

  1. A client asks for your help
  2. You give an estimate for a discovery phase, for an amount that’s based on your past experience
  3. Once discovery is completed, you know most details of what you need to do and how you plan to do it
  4. You submit a proposal with an estimate, based on time & materials (T&M) to implement everything above
  5. Midway through the project, you determine your estimates were too low, so you submit a change order, then another, then another
  6. The client gets frustrated with the constant extra charges, but because of the sunk cost, they begrudgingly proceed
  7. At one point, you stop charging the client and “eat” hours out of guilt, and both parties are frustrated

Now instead of all that, what if we flipped it around and use value-based pricing (VBP).… Read the rest

How to do fixed pricing as a Salesforce consultant (4 of 5)

Method #4: Retainer

Once you become well known in a specific vertical or horizontal domain in Salesforce, you can offer a retainer service.

When I say “vertical”, I’m talking about an industry, such as nonprofit, financial, or healthcare. For “horizontal”, it could mean a cloud specialization, like CPQ or Field Service.… Read the rest

How to do fixed pricing as a Salesforce consultant (3 of 5)

Method #3: Managed service

A managed service is a monthly subscription-type of service. In return, you offer and fulfill a list of clearly set functions or objectives.

The main difference between this method and a productized service is that you customize the price based on the client’s requirements.… Read the rest

How to do fixed pricing as a Salesforce consultant (2 of 5)

Method #2: Productized service

A productized service is a hybrid of a product and a service. You sell it like a product, with a fixed price. And you fulfill it as a service, with a very clear scope.

The boundaries of the scope are important here, as you don’t want scope creep.… Read the rest

How to do fixed pricing as a Salesforce consultant (1 of 5)

There are five main ways Salesforce consultants can move away from hourly billing. Depending on whether you are a full-time employee or a freelancer, not every way will be easily available to you. The goal here is to show you the ways and then for you to determine which one or ones are best  suited for your situation.… Read the rest

Beyond the clock: the true value of expertise in Salesforce work

Just before we get into details about having fixed-prices for Salesforce work, consider the following story. This is probably not a factual story, but an allegory with an important moral.

Henry Ford of the Ford motor company had a huge machine that automated an important part of the car manufacturing process.… Read the rest

How to move from hourly billing to fixed prices

There’s a growing trend in the Salesforce ecosystem to shift away from hourly billing. It’s a trend that is more commonly found on other platforms and industries, so it’s about damn time it came to Salesforce.

When you’re starting your Salesforce career, it’s normal to only hear about hourly rates.… Read the rest

Should you always follow Salesforce best practices?

Best practices exist because they are generally approved and recommended. In the Salesforce ecosystem, this usually means Salesforce introduced the best practice and the community agreed. Sometimes it’s the other way around; it’s community initiated and Salesforce rubber stamps it.

Does that mean you should always follow best practices?… Read the rest

How to use Spaced Repetition to retain information longer

There’s a method called “Spaced Repetition” that helps you remember things better and for longer. Basically, you shouldn’t cram all your studying into a single session. Instead, you’ll have better results if you space out your studying over multiple days while repeating key pieces of information each time.… Read the rest

Moving data from one Salesforce instance to another

One common scenario you need to solve as a Salesforce consultant is populating data in a new pre-production sandbox. After all, there’s not much use in developing something without testing it with some data.

You can always use a full copy sandbox each time, but prices for those are comically high.… Read the rest

Highlights from dreamOle 2023

Today was dreamOle in Sevilla, Spain. It was awesome to be around kindred spirits again. It’s been so long since my last Salesforce conference (*cough* COVID *cough*).

There were quite a few interesting sessions to attend. Here are my personal favorites, in no particular order.… Read the rest

10 Biggest SAAS Companies in the world – Guess who is #5?

Salesforce has come a long way since its debut in 1999, and its four employees.

As of March 14, 2023, Salesforce is the fifth largest SAAS company in the world, ranked by market capitalization. That’s awesome!

  1. Microsoft: $1.93 trillion
  2. Alphabet: $1.21 trillion
  3. Oracle: $229.70 billion
  4. Cisco Systems: $201.54 billion
  5. Salesforce: $184.01 billion
  6. Adobe: $152.93 billion
  7. SAP: $140.43 billion
  8. IBM: $113.01 billion
  9. Intuit: $114.03 billion
  10. Schneider Electric: $93.51 billion

Plotted on a chart, this data looks like this:

It’s interesting to note that aside from MS and Google, who are leading the pack by a huge margin, the remaining companies line up nearly perfectly.… Read the rest

Are you going to dreamOle 2023 in Spain?

Salesforce has numerous conferences around the world. The most famous and largest of which is Dreamforce in San Francisco.

Not everyone has a chance to attend this event, so there are many local events around the world. Depending on your profession, there are also many industry-specific conferences and those tailored for developers, consultants, partners, etc.… Read the rest

Long-term vs short-term technology approaches

When making technology decisions for your client, how should you consider the short-term payoff versus the long-term strategy?

In this week’s podcast, I have a wonderful conversation with Kevin Christopher-George about short vs long-term approaches, the RFP process, and avoiding the “shiny new tech” syndrome.… Read the rest

How to tame complex validation rules

Complex validation rules in Salesforce can be a real pain in the butt.

When it’s a single IF statement with perhaps one OR or AND statement, there’s usually no issue. But when it’s a nested statement if ORs followed by ANDs, things can escalate quickly.… Read the rest

The New Salesforce Nonprofit Cloud (NPC)

Salesforce made a huge announcement yesterday regarding the Salesforce Nonprofit Cloud.

Until now, if a nonprofit organization used Salesforce, they typically installed a managed package called Nonprofit Success Pack (NPSP). This is a mature product, evolving for more than a decade.… Read the rest

How to Strategically Implement a CRM for Nonprofits

Yesterday I published a podcast episode with Julia Devine of Devine Parker.

Julia and her colleague Catalina help nonprofits determine a technology strategy. This means assessing a client’s current state and building a plan to get to the target state.

They also help determine which CRM is the best fit for their clientele.… Read the rest

Salesforce’s Einstein GPT – Put the AI to work

By now, most of you are aware that TrailblazerDX 2023 is currently underway. This three day conference focuses on Salesforce technical developments. The target audience are developers and architects, although all disciplines can benefit from learning what the “shiny new tools” look like.… Read the rest

Not all client battles will be won

A handful of years ago, I was hired as a Salesforce consultant to help a very large organization with their Salesforce implementation. They were overhauling their partner web portal and wanted to have tighter integration with their Salesforce instance.

The project was impressive because it’s not often when an enterprise has the foresight and drive to overhaul a system.… Read the rest

Building a Salesforce app is tough work!

A couple of years ago, I noticed a need in one of my clients. There was a gap in functionality between the Salesforce platform and all available packages. This includes all official apps on the AppExchange and unlisted apps, which only Google knows about.… Read the rest