Since several readers were intrigued by the conversion rate email from yesterday, here’s more food for thought.
I was reading the webpage Measuring Conversion Rates in Salesforce and Gabrielle has another perspective on this topic.
She defines the conversion rate as a transition.… Read the rest
A client of mine told me they want to have a Salesforce dashboard component that displays a conversion rate. I asked for clarification, and how this metric would be used. As you know, asking why is an important step before you begin the design phase.… Read the rest
Recently I did a Salesforce audit for a client. They had a number of issues with their instance, and wanted a review from an independent expert.
The main person responsible was an Accidental Admin, and wasn’t given sufficient time to design a modular and scalable data model.… Read the rest
Depending on the client and the project, or even for a particular moment, being a Salesforce consultant can feel like being a firefighter or a janitor.
A firefighter is someone who jumps into risk and uncertainty, and saves the family from the burning building.… Read the rest
Every once in a while, you’ll need to use static variables in a Salesforce automation. These variables may be different in sandboxes and in production. But once they are set in a sandbox, they don’t change often.
To illustrate the option, imagine a simple example where we want to assign accounts to a specific user.… Read the rest
There’s a temptation that just because you can rename standard objects, you should. Common examples are
Here are several reasons why this is a bad idea.
1. Inconsistency
It’s generally bad design practice to have the label and API name be different.… Read the rest
There was more great feedback from another fellow reader. This time, it was related to selecting your Salesforce champion.
I’ll paraphrase, but the question was basically, “what about choosing your champion BEFORE the project starts?”
My reply was: the champion can be picked before the actual project implementation.… Read the rest
A fellow reader provided some feedback on the email How to display warning messages using the Salesforce Lightning Design System.
His main question was, why not use Salesforce’s Einstein Next Best Action (ENBA)? That’s a great question, and so I thought to share and expand my answer with you.… Read the rest
A client recently asked me for guidance on how to display warning messages on a contact record.
These warning messages need to be dynamic; sometimes none, one, or more messages will be displayed to the user. The requirement was also to have them as undismissable.… Read the rest
Salesforce offers a few options to merge records, whether they be accounts or contacts.
The merging process is straightforward for the user; you choose which record becomes the master, and merge individual fields into the master. All related objects of the merged records are reparented, and then merged records are deleted.… Read the rest
For a period of about five years, I worked with a medium-sized Salesforce agency. During that time, I was often the lead on the more challenging projects. They were usually the projects no one else could manage, or the really big ones that scared people away.… Read the rest
My coaching students often ask me what is usually the biggest concern about a Salesforce project. You know, the one that often keeps me up at night, worrying.
The answer usually surprises them, because it has nothing to do with technology.… Read the rest
Let’s imagine, as part of a new Salesforce implementation, you need to migrate data from a legacy system. The legacy system contains people and companies and sales opportunities. So, how much data should you migrate?
Most organizations will want all the accounts and contacts, regardless of when the last contact or activity was.… Read the rest
Following yesterday’s email on At least three rounds of data migration, there is a scenario in which you need a fourth round.
This scenario occurs when there is a delay between the “final extract” from the legacy system and the go-live of Salesforce.… Read the rest
Let’s imagine, as part of a new Salesforce implementation, you need to migrate data from a legacy system. Let’s also assume the data can be exported into a .csv file. So, how many rounds of data migration should you do?
Since the title gives away the answer, let’s discuss the rationale.… Read the rest
Picking up from the question, Should you only update the source of truth? my thoughts are as follows:
Forcing users to pause using the current system and have them “swivel chair” or open another browser tab to make a change in another system is a bad idea.… Read the rest
Let’s imagine a scenario in which Salesforce needs to integrate with a system of record for account information.
This system, which we’ll call AccountSOT, is the “source of truth” for some account-related fields. This includes the account name, addresses, phone numbers, and FAXs (don’t laugh, some companies still use them).… Read the rest
Initially, tagging records seems like a good idea. And, in theory, it is. In practice however, not so much.
In Salesforce, tags are called topics. You can add the topic component to any lightning page, and then configure some basic settings such as the title, placeholder text, and number of topics shown.… Read the rest
On my podcast last week, I interviewed Ben Duncombe.
Ben is a Salesforce recruiter, helping people find their ideal jobs in the ecosystem. He also hosts a podcast and a TV show about Salesforce. He was born in London and moved to Australia several years ago.… Read the rest
The first time I heard the word “hypercare”, I thought it was a nonsensical word. I quickly grouped it with other “hyper” words, like hyperforce, hyperspeed, and hyper-ridiculous.
After learning what it actually means and why it exists, I started offering it on all my Salesforce projects.… Read the rest
When I first started my consulting business 20 years ago, I discovered you need to track income and expenses (isn’t that shocking!).
I evaluated all the cloud-based software available like FreshBooks and QuickBooks to see which was the best choice for me.… Read the rest
Salesforce projects, along with most other projects, work within three main constraints:
These are also known as the iron triangle, which you have to admit sounds a whole lot cooler than just saying, “three constraints”.… Read the rest
The last pillar of a Salesforce Center of Excellence is security. Here are three main considerations for security:
1. New/Old Users
With a small org, it’s common for new users to be manually added and maintained. When a user leaves the organization, they can be manually frozen or deactivated.… Read the rest
Knowing how you will manage metadata is the next pillar of the Salesforce Center of Excellence. Here are three many considerations.
1. Source Code Repository
When you have a small org, it’s OK to start building metadata in a single instance, say a Development (DEV) sandbox.… Read the rest
Nothing happens without leadership. It’s the staff at the helm of the ship that drives projects forward. Without them, everyone would randomly bump into each other, like bumper cars at the arcade.
Here are three important roles of leadership within a Center of Excellence.… Read the rest
The architecture pillar of the Salesforce Center of Excellence is a massive conversation. Setting up the architecture team and For now, let’s focus on three topics.
1. Data Modeling
One of my favorite expressions in construction is “measure twice and cut once”.… Read the rest
Heraclitus, a Greek philosopher, is quoted as saying, “change is the only constant in life.” Despite being so common, people often resist change.
So in the context of a Salesforce Center of Excellence, the Change Management Office (CMO) is responsible for warming the audience to the upcoming change and supporting their needs.… Read the rest
Selecting the proper tools is one of my personal favorite pillars of the Center of Excellence. Here are three themes regarding tooling:
1. When to Build vs Buy
One of the first questions to ask is, under what conditions should you build a custom piece of functionality or buy an existing product?… Read the rest
The methodology pillar, as part of a Center of Excellence, is about defining the delivery process. Let’s focus on three core topics of this pillar.
1. How to Deliver
This step is about determining how projects will be delivered. What business processes will projects use, how DevOps is weaved into the conversation, and .… Read the rest
One of the most important responsibilities of a Center of Excellence is setting up a proper governance framework.
In short, governance is a system of rules and processes that a company creates. It determines who has power and accountability, and who makes decisions.… Read the rest