When starting a new Salesforce agency, a key decision early on is deciding your focus of expertise. With Salesforce being as large as it is, no agency can do it all. And even if you could, you shouldn’t.
Why? Because the more focused and specialized you are, the easier your marketing becomes.
This means instead of providing any client with the best possible outcomes, you can say something like, “We help SMBs struggling with logistics improve their revenue by 200%”.
So deciding a focus helps you attract the clients you want. And it should play to your strengths. If you don’t know Field Service, then the above statement won’t help you.
Part of this decision involves deciding the type of clients you want. For this, it’s really easy to pick a single industry, as the marketing also falls neatly into place.
So the question is, who’s problems do you want to solve?
Picking an industry you already know (at least a little) is probably your best bet. This allows you to use industry jargon when talking to them, and proves you understand their situation.
The takeaway
Don’t try to solve everyone’s problem. Pick someone’s problem that you won’t mind beating your head into the wall for. That day will happen, but at least you can pick the wall 🙂