If you were driving down the road in your car, and saw a neon sign with the message, “We help people solve problems”, would you pull over?
I doubt it.
What if the sign read, “We help independent Salesforce consultants build a healthy pipeline so they can achieve their desired lifestyle”?
I bet you would.
Knowing who is your audience and how to market to them is vital in building a healthy pipeline. This is a three step process:
- Identify your ideal client
- Understand their problems
- Use language that shows them you understand their problem
We’ll tackle each step in a separate email.
The takeaway
An even better sign would read, “We teach independent Salesforce consultants how to build a healthy pipeline so they can achieve their desired lifestyle”.
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Salesforce