A recent article on Business Insider confirms something we already had a feeling about.
Salesforce is a marketing company. It’s not a tech company, an AI company, or a family. And it does marketing really well.
Agentforce was announced at last year’s Dreamforce by showing how it was being used by retailer Saks Fifth Avenue (SFA). Marc Benioff said this would fundamentally change how people would work.
A year later, SFA doesn’t use Agentforce anymore. In fact, only about 2% of all Salesforce customers use Agentforce. (Note: I’ve heard from other sources that it’s closer to 5%. In either case, it’s an extremely low number)
The quote that caught my attention the most in the article was this:
“It’s very, very difficult – even for people working on the products – to know the difference between what we say in a demo, what’s on a road map, and what’s actually in production,” one senior employee said. “It’s a full-time job just figuring that out.”
So Agentforce sounds great, looks great, but no one really knows what’s going on or how to use it.
If you’d like to read more, here’s the full article
The takeaway
There’s no doubt in my mind that Agentfirce and AI in general is the future. But it may be a more distant future than a close one.