If you’re a Salesforce solopreneur, you may ask yourself whether it’s worth building and maintaining your professional website. After all, you already have a LinkedIn profile and a Salesforce profile.

The short answer is: yes, it’s still useful.

Your own website allows you to

  • Attract potential clients
  • Provide more details about your services and products
  • Have “Buy Now” buttons, if you sell a product or productized service
  • Increase your SEO and AI search results
  • Show off your personality and brand

There are so many AI slop shops these days. The more genuine you position yourself, the better you will stand out from them and your competitors.

The takeaway
AI needs to get its content from somewhere. So provide it something that you authored.

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Salesforce