Another popular concern some consultants have with charging a monthly rate for support is what happens during busy months.

Let’s say in one month, lots of support tickets are created. In the following month, only a handful of tickets. Is that fair?

Here are two perspectives for your consideration.

Over time, busy months vs. less busy months tend to average out. So as long as you charge a reasonable monthly rate, it really shouldn’t matter how busy you are in a particular month.

Also keep in mind that clients don’t actually care about the amount of time it takes you to deliver something. They really care about the results.

Secondly, the same question can apply to any service you pay monthly: car insurance, Netflix subscription, Amazon Prime, etc.

In each case, you’re paying for access to these services. Not the amount of time you actually use them. A monthly retainer is similar, but clients are paying for your ability to deliver, not the time spent to get there.

The takeaway
The shift from hourly to billing is realizing your expertise is more valuable than the time you spend doing an activity.

Once you split these two concepts, everything else slides into place.

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