Tag: Specialization

Imagine you’re in a room full of fellow Salesforce consultants. What do you bring to the table that separates you from the rest?

This simple question puzzles most people. They offer reasons quick responses such as

• I’m passionate about my work
• I want to make my client happy
• I have a reasonable hourly rate
• I have lots of good client testimonials

Those are great starting points, but do you really believe anyone else in the room can’t also say the same things?… Read the rest

A friend came over today and we chatted about his Salesforce career.

His main issue was he feels that Sales Cloud consultants have become a commodity. This means it’s become so ubiquitous that nearly everyone can do it.

This issue probably started a few years ago, when there was a big rise in people starting their Salesforce career.… Read the rest

One of the advantages of starting a career in Salesforce is its low barrier of entry.

I’ve heard of several success stories in which someone with no prior Salesforce experience teaches themselves using free resources, gets the admin certification, and then lands a $80,000/year job, all within 6 months.… Read the rest

I often advocate for being a Salesforce specialist instead of a generalist. There are numerous benefits to selecting a specific focus and then diving deep to become a specialist in that group.

When looking from a higher perspective, however, we are all already specialists: While we continue work with Salesforce, we are platform specialists.… Read the rest

When you decide to specialize in a specific industry or Salesforce Cloud, you encourage yourself to learn your domain better.

The more you learn about your domain, the better you become. It’s a positive feedback loop that guides you towards mastery.… Read the rest

The last two emails talked about being a Salesforce specialist, instead of a generalist. Now, why should you bother specializing in the first place? Isn’t it better to serve a larger client base?

Actually, not necessarily.

There are a few advantages to being a specialist.… Read the rest

In a general sense, what does specialization mean to you?

You may think of a marketing consultant who works with investment companies or a marketing firm that specializes in small businesses.

Or you may think of a specialized doctor – someone who treats a specific illness or condition.… Read the rest

In the Salesforce ecosystem, there’s a lot you can do.

You can provide your services to any organization that uses Salesforce, regardless of the industry. You can also learn and know any of the many clouds: Sales, Service, Health, Nonprofit, CPQ, Field Service, Financial, etc.… Read the rest