In initial sales calls with potential clients, there are many threads to observe and ask questions about.

Most Salesforce consultants have a checklist of questions such as:

  • Tell me about your business
  • What are your current Salesforce challenges?
  • What are your business goals?
  • What currently prevents you from achieving these goals?

And so on.

These are great, but you also need to focus on something that’s very important: building trust.

Even when you’re extremely well known with a good reputation, you are building a new relationship between people who haven’t worked together in the past.

And one of the questions that in the back of your potential client’s mind is, “Can I trust this person (team)?”

So how can you build trust? Here are 3 ways:

The takeaway
In some ways, we are all salespeople. We are selling our services, our authority, and our way of working. Be sure to also sell your trust.

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