Not so long ago, there were only two Salesforce editions, Professional and Enterprise. Then they introduced Developer, Starter, and Unlimited. After that, Essentials was introduced.

Note: If you want to know the differences between these editions, checkout https://help.salesforce.com/s/articleView?id=sf.overview_edition.htm

Last week they announced Unlimited+ (UE+), which is a bundle of services. There are actually multiple versions of this bundle

  • UE+ for Sales and Service
  • Sales Cloud UE+
  • Service Cloud UE+
  • UE+ for Industries (Financial Services, Healthcare, Manufacturing)

AI and Data Cloud are baked into the bundle, along with many other features. But at $500/user/month, I can only imagine this being interesting for the really large players. You know, those with unlimited+ bank accounts.

You can read the full announcement here: https://www.salesforce.com/news/stories/unlimited-edition-pricing-news

The takeaway
With this announcement, it begs the question, what’s beyond Unlimited+?

My guess is “Infinite”, then “Infinite+”. After, you need to set up your office within a Salesforce location and plugin directly into their AI hivemind.

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Salesforce