As an independent Salesforce consultant, one of the best ways to set yourself up for success and happiness is to have good clients.
- Good clients partner with you instead of just giving you orders.
- Good clients understand you’re the Salesforce professional, and will lean into your experience to guide them.
- Good clients communicate well with you, and value your time.
So the question becomes, how do you find good clients?
The first step in this process is to look at your existing client list and categorize them into three groups: A , B, and C.
- A clients align with the points above.
- B clients somewhat align.
- C clients don’t align.
Then fire all your C clients.
There are all kinds of polite ways to do this. Here’s just one example: “I’m sorry to share this news, but my business is heading into a new direction and I can no longer provide the same level of service to you.”
The takeaway
The truth is, C clients aren’t worth your time. They are most likely the ones to waste your time, don’t provide a meaningful relationship, and prevent you from finding more A clients.
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