Nov 28, 2024 marks the two year anniversary of this email list.
Some interesting statistic about it:
- 481 emails were sent, including this one
- There are currently 689 subscribers
- The average open rate over the last 90 days is 58%, although this number is not accurate because of recent privacy policies. The average open rate since day 1 is not available.
For the 1st year anniversary, there was a book giveaway. Three copies of “Rock your Role as a Salesforce Admin” were randomly given to readers that referred at least one subscriber.
The contest was a smashing success, with dozens of new signups. The books were mailed to three countries around the world. Although it took some time for a couple to arrive, they eventually did.
Now that the 2nd year anniversary is on the horizon, I’m not yet sure how to celebrate it. I don’t have any more books to give away, so I’m trying to come up with ideas.
The takeaway
If you have any suggestions, I’d love to hear your thoughts. I’m looking for ways to grow the email list while rewarding people that participate in the activity.
What could I offer that you would value?