People have been using websites and web applications for decades. As such, they preconceived notions on how things should work.
For example, they identify buttons and links based on appearance, like rectangles and underlines, and know how they should behave before they interact with them.
Thus, instead of trying to create something novel, it’s much better (for your users) to build an application around the user’s built-in expectations and the way the human brain works. This is a core foundation of user experience (UX).
Other elements of UX design:
Note: Did you notice how the user interface (UI) is only a portion of UX?
Understanding and applying these UX elements can have a dramatic benefits for your employees, including:
- Increased usage and adoption
- Job satisfaction
- Reduced training costs
- Employee time savings
Since UX is so important, over the next few emails we’ll deep dive in this topic and explain how to apply UX principles to Salesforce.
The takeaway
UX is a critical factor in determining the success of any project. it applies to everything in the physical world, to websites, to web applications, and even to Salesforce. The more focused you are on UX, the happier your users will be.