Another problem with hourly billing as a Salesforce consultant is your incentives are in the wrong direction.

Imagine you have a house and are presented with two options:

  1. A single person with scissors will come and mow your lawn, trim your hedges, and make sure your garden looks great. It’ll take them 6 hours.
  2. An army of people with sophisticated equipment will come and perform the same job, only in 10 minutes.

Given these two options are the same price, which one would you choose?

I’d bet you’d choose option 2. It allows you to enjoy the return on your investment (ROI) quicker.

The same principle applies to Salesforce consulting.

When you charge hourly, you’re more likely want to emphasize option 1 to your client. But that’s not beneficial to the client.

The takeaway
Why bother buying a faster computer? If you work faster, you’ll make less money.

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