Salesforce recently renamed AppExchange to AgentExchange.
As I’ve previously predicted, the “Salesforce” will be probbaly renamed to “Agentforce”. This could be announced at Dreamforce this year.
Renaming AppExchange is the next logical step in rebranding the entire ecosystem.
While AppExchange had a strong brand, not everything on the site is for agents. Perhaps this will cause confusion, just as Agentforce Sales doesn’t actually include agents.
I’ve also noticed the word “360” appear. For example, for nonprofits, “Nonprofit Cloud” was recently renamed to “Agentforce for Nonprofits”. Now I see the title “Agentforce 360 for Nonprofits”.
The takeaway
Welcome to Agent 360 everything.
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Salesforce